Sunday, March 6, 2011

Week 6 Entry: The Powers of GOOGLE

SPRING 2011 COM 125: Introduction to the Internet

Blog Entry 5: Goooooooooooooooogle (:

I don't know about you, but I use Google everyday. Specifically, Google Chrome. This week, I decided to try using Google Insights for Search. This tool is somewhat similar to Google Trends. It allows users to gain insights on topics of choice and gives a visual representation of regional interest. It also displays the top searches, which allows users to more easily find more specific topics. Using this tool, I found out more about the rising use of Social Networking sites in the region for my Communication Writing class project. There are points on the graphs that are marked out by events which causes a spike or dip in the graphs.

However, I also found that the database was rather limited in specific topic choice. It wasn't able to generate information like "Objectification of women in beer advertisements" for example. The word order also matters for the search. Words placed in a different order gave a different set of results. I guess that there could be room for some improvement?

Another tool that I like to use (and can't avoid either) is Android. Through my phone, I am able to access my Gmail account, and very importantly, Google Maps. I believe that this is a very useful tool for anyone who is geographically-challenged. Google Maps allows users to pinpoint our current locations, and offers different traveling routes to various destinations of choice - via bus, car, or your own feet. It even gives an estimated time of arrival at the destination. These are just some of the few Google tools that I use very often, not forgetting Google Scholar, which is helpful when I need to look for school research.

There are endless possibilities to working with Google. It is constantly producing new technologies that would benefit their users in as many ways possible.

The one thing that fascinates me is Google motto: 'Don't be Evil'. It amused my family more when I asked and told them about it (:

"...Don't be evil. We believe strongly that in the long term, we will be better served-as shareholders and in all other ways-by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company."

In 2009, Google actually quietly dropped this motto as shown in this news link: http://www.siliconvalleywatcher.com/mt/archives/2009/04/google_quietly.php

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